The world’s largest fast-food restaurant chain, McDonalds, have been giving away kits in some of their Swedish restraurants which allow customers to convert their mobile phone into virtual reality headsets to enable them to play a virtual reality game called “Slope
Stars” which is a 360° ski experience allowing the user to open the doors to a world of fantasy, fun and how to stay safe in the ski slopes. The game is endorsed by the Swedish National Ski
Team.
Related
Tommy Hilfiger’s In-Store Virtual Reality Catwalk Experience
Google’s Cardboard virtual reality headsets in use at John Lewis
McDonalds make an augmented reality game with mobile NFC
References
PSFK – McDonald’s Transforms the Happy Meal Into An Engrossing Content Experience
McDonalds – Happy Goggles
The Telegraph – McDonald’s to sell Happy Meals that double as virtual reality goggles
